Monthly Archives: August 2010

First Aid in the Printworks

It has been my duty this week to retrain as the first aider on site at flyer press. Whilst printing all manner of leaflets, posters, magazines and stationery it is imperitive that we follow proper procedure. I have learnt today about first assessing any scene, and about the most likely injuries that could be sustained in a print works.

A printworks is potentially a very dangerous place as it contains toxic chemicals, nitrates, and many machinery hazards, including crushing and forklift.

Contact the Administrator

We thought it wise at Flyerpress to offer a contact option for all our bloggers.  Please feel free to use this email facility for contact to Flyerpress, The Webmaster, and the Print room.

We look forward to hearing from you.  Remember we can provide all design and printing for business cards, A5 flyers, A4 posters, headed paper, banners etc.

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Flyer Press and Flyer Web Design

Over the past few years Flyerpress has been a media house that designs for the customer and prints.  In the last year or so here at FlyerPress we have been able to offer online design, and more recently web design through www.flyerwebdesign.co.uk.

The idea behind flyerwebdesign.co.uk is to offer our clients more than just a static artwork design and print service.  We are able to offer site updates, new simple informative sites, Full E-commerce web sites and everything inbetween including all layout, shopping carts, payment solutions, all graphics and flash content.

We have based our web services on our staff that together boast competancy gained from a degree in web design, a graphic designer and over 20 years combined web experience.

check out www.flyerwebdesign.co.uk and see if you could benefit from the experience on offer.

A fantastic special offer from the Flyer!

A fantastic special offer from the Flyer!

As you know the Felixstowe Flyer is the largest publication in Felixstowe. The Flyer is delivered to all the homes and businesses in Felixstowe including The Felixstowe Ferry, Kirton, Bucklesham and Newbourne.

In recent editions we have been promoting the Bucklesham Shannon Pub and Restaurant, a business that is a destination pub. We have achieved excellent results for them and we can help your business in the build up the festive period.

Let the Felixstowe Flyer and Flyer Press help make your Christmas and New Year a great success!

We can offer a unique service. You can visit us at our design studio and print works at 9 Bridge Road and we can arrange:

  • Your display advertising in the ever popular Felixstowe Flyer.
  • Offer you extended advertising in our other publications.
  • Design and print your Christmas and New Year Menus and leaflets.
  • Arrange delivery of leaflets to targeted areas to help get you more bookings.
  • Offer you free expert marketing advice and design guidance.

Jon and I have put together a very special offer. We are committed to supporting local businesses and put together the following offers:

  • 15% off all adverts in the September, October, November, December and January editions!
  • Very limited Special offer! 5,000 full colour A5 leaflets printed on both sides only £79 when you advertise in the Felixstowe Flyer.

Email Advertising

A good alternative to printed media is email advertising.  At Flyer Press we have access to and the expertise to conduct a targeted email campaign.  We can obtain the email addresses you need within your criteria, or you can supply your own email addresses.  We can give you a breakdown of any email campaign showing how many email recipients opened the email, how many emails were sent out and not opened, and how many emails bounced back to name but a few of the features we offer.

We have many happy customers that have seen a good return on the basis of email marketing that FlyerPress have done for them.

Why not contact sales@flyerpress.co.uk for more information or call us on 01394 283371

The past week 06-08-2010

This week has seen a vast array of products designed, printed and finished.  We have used all manner of paper types and have printed everything from mono business cards to full colour booklets to spot colour appointment cards.

We have managed to print many of our in-house magazines and collate them, with our in-house distribution team distributing many items in Woodbridge, Felixstowe and Bungay including the woodbridge flyer, the felixstowe flyer, the bungay directory and a greenthumb leaflet.

We have made somewhere in the region of 100 plates for the presses, and have printed enough paper that the offcuts fill 2 massive wheely bins!

We have had a good week this week and have managed to secure advertising of Flyerpress on Google Adwords and Facebook, in total displaying it to over 18,000 people on the internet.

Feel free to checkout our listings on facebook, twitter and Google adwords.

How do we properly use a paper guillotine?

When using a guillotine to cut paper at work or for your home hobby, you should use your head to avoid injury. If you use a guillotine carelessly it may not be long before you need to be rushed off to the emergency department of the nearest hospital for stitches in your fingers – or microsurgery to sew a finger back on.

Traditionally, a guillotine was a sharp instrument used for cutting off people’s heads. Now when we want to use a guillotine it means we need to cut a piece of card or paper in a perfectly straight line with no fuzzy edges sticking out to spoil the look of our project. A guillotine is just the instrument to do this perfectly, but so that your project is not spoiled by the addition of spots of blood, care needs to be taken.

You need to find a guillotine with good safety features and one that is suitable for the project you have in mind. A small guillotine that is ideal for cutting postcards or photos will be no good for slicing the edge off a largestack of printed A5 170gsm flyers. Or perhaps you have a great stack of paper that needs trimming and you would like to do it all in one go. In this case you would need a guillotine that is made especially for this purpose rather than one made for occasional single sheets of craft paper. You can also get those that do about 15 sheets at a time – or up to 150 sheets like we have at FlyerPress.

You would need one with paper guides to ensure your stack was kept in line. Other handy features would include the paper clamp to keep that stack of paper under control and a device that can do hairline cuts for any minute adjustments needed. You may even decide to get one that can be operated easily by those who are either left-handed or right-handed.

Another consideration in getting the right kind of guillotine is where you want to use it. If there is plenty of room on your desk, or you have a spare desk to hold the guillotine, then a desktop one might suit your needs. But you can also get a guillotine on a stand of its own which could certainly be useful and keep desktops free.

While a lever is used to operate most guillotines, the larger ones can be worked by turning a handle, giving a smoother and easier way to make the cut. Whichever guillotine you use, make sure everyone who is likely to use it knows how to do so properly. Then your office will keep running efficiently and all those working there will still have ten digits at the end of the day.

How do you choose the right colour to print?

Color matching is a difficult task if you are not not an experienced designer. Lucky for you, there are several free online tools that help you find and select matching colors that are perfect to use on your brochure, PDF or any other visual project without hiring a designer that selects those colors for you.

matching_colors_color_combinations_that_go_together.jpg

Finding and selecting colors that match and that provide maximum legibility and eye-catching results to your brochure, is something crucial to make sure your flyer looks professional and reliable to your readers.

In fact, despite being infinite color combinations that you can use, the human eye perceives only a few color matches as “harmonic“. But how can you find these “harmonies” if you are not an experienced designer?

There is a growing number of free online tools designed to help you find matching colors. You simply have to choose a color you want to harmonize and in just a few seconds the tool will display a perfect color match.

What is more, you don’t have to go crazy about finding hexa, HTML orCMYK  codes that stand for those color matches, because most tools will provide you with those codes as well.

Image Resolution in Printing

When we at FlyerPress print anything, we want it to look as good as possible. Most print jobs include images somewhere along the way, and making sure they look crisp when printed is a top priority.

Resolution of images is measured in DPI, Dots Per Inch. The typical resolution for images on your computer for viewing on the screen, be it on a website or document, is 72 dpi. This is fine for its purpose, but if you were to print them out on lithographic printing presses, like ours at FlyerPress, they would appear ‘blocky’ and pixelated. to keep them looking as sharp as possible, we only use images of 300 dpi or greater, that’s over 4 times as many dots per inch. We use professional image editing software to inspect,  and edit if necessary, all images before they are set ready for print.

If you have any questions, either comment below or pop us an email and we will help you where we can.

How does lithographic print work?

Lithography, or just ‘litho’ as it’s often referred, is perhaps the most common method of printing onto paper. Both CMYK and Spot colour can be used. CMYK is the name given to printing 4 colours, namely Cyan, Magenta, Yellow and Black, all coming together to display the image.  Spot colour uses specific Pantone colours. The process for litho can be daunting and drawn out, it involves many steps, which each have their own dependancies and can be expensive if they are not conducted professionally. First of all, there’s the Laying out process, which is PC based.

Printing presses use large plates to transfer the image to paper, the most com­mon in the UK is B2 size, which is slightly larger than A2. In order to make max­-mum usage of the paper and plate, several items can be ‘ganged up’ on one plate. This can be incredibly complex for a designer to get his/her head around, let alone do it. Luckily, most printers do this for you.

Next up is the films. In litho printing, film is produced from your pdf or AI file on an image setter and then a metal printing plate is made from that. There needs to be a dif ferent plate produced for every colour used. So, in a CMYK job, that’s 4 plates for every full colour page. You can see how things can become expens ive if there’s a typo?

Then we have proofs. Once the films are made, proofs are produced by the printers to give to the designers to check and sign-off so the plates can be produced. These proofs are colour accurate, but can be expens ive. Many production managers and designers still want to see proofs made with films despite the rise of technology such as ‘Direct to Press’ printing which cuts out the produc tion of films and goes straight to plates.

Once the proofs are signed off, the plates are made and the print ing begins.

When would you use Lithography for your printing?

Advantages

  • Superior quality
  • Availibility
  • Cost effective for large print runs
  • Wide variety of paper stocks to print on

Disadvantages

  • Can be expensive
  • Lead time and turn around
  • Expensive to rectify mistakes

How does it work?

Off set Lithography is a bit weird. It uses the repulsion of oil and water to transfer the image to the paper. The plates are chemically treated to accept oil based inks, and repel water, on the image areas and the opposite happens with non image areas.

A plate first contacts rollers of a clean solution or water and then is inked by other rollers. The oil-based ink ‘sticks’ to the image area. The image is then trans­ferred from the plate to a rubber blanket. The rubber blanket then transfers the image onto the paper’s surface. This is why it’s called ‘off set’, because the plate never actu ally touches the paper.