Vector graphics is the term given to Graphics or artwork that have be generated using mathematical or geometric shapes programs like Adobe illustrator. They are very good at producing such graphics. The advantages of creating vectored graphics is that the file sizes as usually a lot smaller and the print quality is so much higher then pixel generated artwork graphics. Other advantages are scaling of artwork, you can scale the artwork can size as vectored graphics are mathematical there for you will retain the quality of the print. Other items like fonts work in the same way.

File  types associated with Vectored graphics are .AI .EPS .PDF

I thought I would put some information together about the common mistakes that people make when designing their own leaflets or flyers. Many people look at their leaflet design from their own point of view and don’t think about the person that will be receiving it. I have seen so may designs where people have put down information that is not relevant to anyone but themselves, I thought it would be a good idea to list a few helpful points when designing a leaflet. Depending on the type of use and the market you are aiming at, slightly different rules will apply, for this example; “A small high street shop with a sale”

1) Put your message at the top, such as ” up to %50 Sale Now On”

2) Make the font for you message readable not to small or to fancy

3) Use coulours that do not clash such as red and blue, some people can’t see certain colours, especially when right next to each other

4) Next some images of the style of clothes you are selling. If the sale is a good or particularly large one, show some sample prices this will get people interested

5) Include some more text such as “hurry while stocks last”. This is a good unique selling point (USP) as people will feel the need to react quickly to the leaflet.

6) A small map or picture is generally a good idea, showing the shop and its location, so people will have no problems finding their way to you.

7) Don’t make the address and phone number to big, because if people need this information they will look for it. You don’t want to have the address and phone number to stand out too much, as it will distract people from the impact of the main message.

So many people put the phone number at the top of the page and have few or no USP’s. Remember: keep it simple. When someone sees the leaflet they will only look at it for about 2 seconds, before they dismiss it. The trick is to capture their attention and play on there emotions immediately.

This is a very brief  guide on design, but it’s a good start for beginners.

Hope this helps and  I would love to hear from you about your experiences, with or without the use of this guide!