These days marketing is more competitive than ever, with potential buyers being bombarded from every angle and at every turn. For small or medium sized businesses it can be an uphill struggle to find the right marketing direction. Sadly, for many people, limited time or budgets simply don’t allow for the blanket marketing tactics of corporate giants that grace our TV’s or large road side billboards; however, there are cost effect approaches that can achieve excellent results without the corporate level budgets.
This all starts with branding. Creating a look and style which will be recognised and associated with you time and again. We can all think of market leaders such as M&S, Coca Cola and Tesco’s. Recently M&S underwent a brand change which propelled them back among the high street market leaders, demonstrating the powerful effect that a successful marketing campaign can have. But for smaller businesses this is only the beginning of the journey.
Creating a marketing plan is the next challenge and each business is different. Different industries target different demographics, so marketing in the right way to the right people is crucial. For example, if you are a dog food supplier you wouldn’t advertise in a cat lovers magazine. Targeted marketing is the key to success by placing your marketing material in front of the right potential buyers.
There are a huge range of marketing options available, such as:
- Leaflet drops
- Local magazine advertising
- Poster or billboard advertising
- Direct mailing
- Warm list based email campaigns
- Facebook / Twitter advertising
The technique that will work for you will depend on your business! We offer all customers a free market evaluation of their individual business needs. Call or email Jonathan Trotter and arrange an appointment to look at the way in which we could help.
For more information on any of the above marketing strategies, or help with creative a personalised marketing plan, call us and arrange a free consultation on 01394 283371